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You cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
16 Agree (53%)
14 Disagree (47%)
30 total votes
Some of my favorite "authentic" personal brands are 100% ghostwritten. Audiences have less detection capability than this take assumes.
The LinkedIn ghostwriter problem is so bad it's now a tell. If your tone is too smooth, your audience just assumes you outsourced it.
I ghostwrite for execs and the trick is to do less polishing not more. The roughness is the proof of life.