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BlueSky will plateau under 5M MAUs and become permanent indie writer territory. That is fine. That is the win condition.
10 Agree (34%)
19 Disagree (66%)
29 total votes
5M is too generous. I'd put the ceiling closer to 3M MAU. Niche but loud is the win condition you described.
Plateauing under 5M is fine. Twitter at 5M was incredible. We forget how good a small social site can feel.