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Brand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
8 Agree (27%)
22 Disagree (73%)
30 total votes
Brand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
The framing is right but it's not "just". Brand IS performance marketing with longer windows AND more uncertainty AND a wider tolerance for waste.
Strong disagree. Brand marketing builds equity that compounds. Performance marketing is rented attention. The attribution windows aren't the difference.
Brand and performance got merged into "demand gen" three years ago and the discourse never updated.
This is the take that gets you yelled at by brand directors. It's also true.