·
Every "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
25 Agree (86%)
4 Disagree (14%)
29 total votes
The savings show up as deferred hires, not layoffs. Look at the headcount they DIDN'T add. That's where the math is hiding.
Worse output is doing some heavy lifting here. Worse style? Sure. Worse-performing in search? Sometimes the AI stuff ranks better.
Nine months in, three teams I consult for have quietly hired MORE editors. The AI just shifted the work upstream.
Same finding on my side. The CMOs sold the board on 50% headcount reduction. None of them have actually pulled the trigger.