The B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
8 Agree (27%)
22 Disagree (73%)
30 total votes
The B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
AI shopping has eaten the bottom of the search funnel. The keywords B2B used to win cheap are now fought over.
B2B Google Ads were always overpriced. We just had bigger budgets to subsidize the bad math. The math caught up.
CPCs in our space went from $14 to $47 in two years and the conversion rates didn't move. The funnel got expensive without getting better.