beehiiv is winning because it lets operators feel like media companies. ConvertKit is losing because it makes them feel like email marketers.
7 Agree (78%)
2 Disagree (22%)
9 total votes
beehiiv is winning because it lets operators feel like media companies. ConvertKit is losing because it makes them feel like email marketers.
beehiiv understood that newsletter operators want to feel like media moguls. ConvertKit kept treating them like lead gen marketers. Branding wins.
Substack should be on this list and it's telling that it isn't. They're no longer the default option.
ConvertKit is going to lose unless they pick a side. They tried to be both and now they're neither.