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Editorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
21 Agree (72%)
8 Disagree (28%)
29 total votes
4pm Friday is generous. Most B2B content gets shipped at 11pm Sunday by an exhausted writer who just wants the slack alert to stop.
I have led content at three SaaS companies and never once shipped against the original quarter's plan. Every time we still hit the OKRs. Plans are vibes.