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Content calendars are scaffolding. The minute you build the building you should rip the scaffolding down. Most teams keep it forever.
6 Agree (100%)
0 Disagree (0%)
6 total votes
You can rip the scaffolding down once the team has the muscle memory. Most teams never build the muscle memory.
I have a Notion database with 312 unpublished post ideas in it. The calendar is a graveyard of intentions.