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Most "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
6 Agree (21%)
23 Disagree (79%)
29 total votes
Most "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
The "in a turtleneck" line is the most accurate sentence ever written about marketing.
The whole category is a tax content marketers pay to feel like they work in publishing.
Read a thought leadership piece this morning that was literally the company's pricing page rewritten in past tense.