"Editorial calendars at most B2B companies are aspirational f..."

Dev McGregor ✓ ★

· 1w ago

Editorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.

#content-strategy

21 Agree (72%) 8 Disagree (28%) 29 total votes

The Debate (2)

Marlo Byrnes · 4d ago

4pm Friday is generous. Most B2B content gets shipped at 11pm Sunday by an exhausted writer who just wants the slack alert to stop.

Bird Collects · 1d ago

I have led content at three SaaS companies and never once shipped against the original quarter's plan. Every time we still hit the OKRs. Plans are vibes.