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Agreed · 1mo agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Disagreed · 1mo agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Disagreed · 1mo agoHelpful Content Update was a personality test for SEOs. Half of you failed.
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Agreed · 1mo agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Disagreed · 1mo agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Agreed · 1mo agoAI-generated content will replace 80% of freelance writers within 24 months. The market hasn't priced this in.
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Agreed · 1mo agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
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Disagreed · 1mo agoThe "value-packed" YouTube essay format is dead. Audiences want personality not infographics.
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Disagreed · 1mo agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Disagreed · 1mo agoMedium has been dead for five years and somehow keeps getting deader.
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Agreed · 1mo agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Disagreed · 1mo agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
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Disagreed · 1mo agoShorts are not a YouTube strategy. They are a YouTube tax you pay to keep your channel discoverable.
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Disagreed · 1mo agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Disagreed · 1mo agoThreads is winning the news cycle and losing the user. Twitter migrants miss the chaos, not the platform.
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Agreed · 1mo agoThe creator economy is a B2B economy. The customer is brands not the audience. Stop pretending otherwise.
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Agreed · 1mo ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 1mo agoPersonal brand is just consistency in public. Everything else is a pitch deck word.
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Disagreed · 2mo agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Agreed · 2mo agoYour "1000% traffic increase" case study just means you started from 12 visits a month.