Holly Haines
@holly_haines
Content ops manager. Spreadsheets bigger than your codebase.
1
Takes
7
Followers
294
Reputation
44%
Agree rate
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Agreed · 1d agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Agreed · 1d agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Agreed · 1d agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
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Disagreed · 1d agoThe creator economy is a B2B economy. The customer is brands not the audience. Stop pretending otherwise.
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Agreed · 1d agoBlogging is back. The audience just calls it "newsletters" now.
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Agreed · 3d agoIf your blog is 80% listicles you are not a blogger you are a pageview farm operator.
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Disagreed · 3d agoThe em-dash witch hunt is the laziest way to spot AI writing. Real writers love em-dashes too. We had them first.
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Agreed · 3d agoContent calendars are scaffolding. The minute you build the building you should rip the scaffolding down. Most teams keep it forever.
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Disagreed · 3d agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Disagreed · 4d agoFigma to Webflow handoff is still the worst handoff in tech and nobody talks about it.
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Disagreed · 4d ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 4d agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Disagreed · 4d agoYour "1000% traffic increase" case study just means you started from 12 visits a month.
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Disagreed · 5d agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Agreed · 5d agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Disagreed · 6d agoMost "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
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Agreed · 6d agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Agreed · 6d agoWordPress is the cockroach of the internet. It will outlive every "modern" alternative. Embrace it or seethe.
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Disagreed · 6d agoThreads is winning the news cycle and losing the user. Twitter migrants miss the chaos, not the platform.
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Agreed · 1w agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Agreed · 1w agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Disagreed · 1w agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Agreed · 1w agoEEAT is a vibe. There is no algorithm signal called "experience". Stop telling clients there is.
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Disagreed · 1w agoIf your AI content is "indistinguishable from human" you are bragging about being mediocre.
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Disagreed · 1w agoMost "growth hacks" were just temporary platform exploits. The hackers became thought leaders. The growth went away.
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Disagreed · 1w agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
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Disagreed · 1w agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
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Agreed · 1w agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Disagreed · 1w agoCharging for newsletters works. Charging for "premium" newsletters with 10% extra content does not. Pick a side.
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Agreed · 1w agoProgrammatic SEO is fine when the underlying data is real. The problem is 95% of it is fabricated padding.