Ruben Lowery
@rubenlowery
Performance marketer. The funnel is dead long live the funnel.
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Agree rate
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Agreed · 1d agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Agreed · 2d agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Disagreed · 2d agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Agreed · 2d agoMost newsletter "open rates" are now Apple Mail Privacy noise. Stop reporting them as truth in your media kit.
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Disagreed · 2d agoThe em-dash witch hunt is the laziest way to spot AI writing. Real writers love em-dashes too. We had them first.
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Disagreed · 3d agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
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Agreed · 3d agoAI search summaries are killing the long tail. The middle of the curve was where indie publishers actually lived.
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Disagreed · 3d agoIf your blog is 80% listicles you are not a blogger you are a pageview farm operator.
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Agreed · 3d agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Agreed · 4d agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Agreed · 4d agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Agreed · 4d agoMost "growth hacks" were just temporary platform exploits. The hackers became thought leaders. The growth went away.
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Agreed · 5d agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Disagreed · 5d agoMost "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
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Disagreed · 5d agoHeadless CMS is overkill for 95% of marketing sites. WordPress was right.
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Disagreed · 5d agoBlueSky will plateau under 5M MAUs and become permanent indie writer territory. That is fine. That is the win condition.
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Disagreed · 5d agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Disagreed · 5d ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 5d agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Agreed · 6d agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
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Agreed · 6d agoEEAT is a vibe. There is no algorithm signal called "experience". Stop telling clients there is.
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Agreed · 1w agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
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Disagreed · 1w agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Disagreed · 1w agoProgrammatic SEO is fine when the underlying data is real. The problem is 95% of it is fabricated padding.
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Disagreed · 1w agoBlogging is back. The audience just calls it "newsletters" now.
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Agreed · 1w agoIf your social strategy depends on going viral, you do not have a strategy. You have a lottery ticket.
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Disagreed · 1w agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
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Disagreed · 1w agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Disagreed · 1w agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Agreed · 1w agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.