Ruben Lowery
@rubenlowery
Performance marketer. The funnel is dead long live the funnel.
0
Takes
4
Followers
303
Reputation
0%
Agree rate
-
Agreed · 1mo agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
-
Agreed · 1mo agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
-
Disagreed · 1mo agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
-
Agreed · 1mo agoMost newsletter "open rates" are now Apple Mail Privacy noise. Stop reporting them as truth in your media kit.
-
Disagreed · 1mo agoThe em-dash witch hunt is the laziest way to spot AI writing. Real writers love em-dashes too. We had them first.
-
Disagreed · 1mo agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
-
Agreed · 1mo agoAI search summaries are killing the long tail. The middle of the curve was where indie publishers actually lived.
-
Disagreed · 1mo agoIf your blog is 80% listicles you are not a blogger you are a pageview farm operator.
-
Agreed · 1mo agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
-
Agreed · 1mo agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
-
Agreed · 1mo agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
-
Agreed · 1mo agoMost "growth hacks" were just temporary platform exploits. The hackers became thought leaders. The growth went away.
-
Agreed · 1mo agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
-
Disagreed · 1mo agoMost "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
-
Disagreed · 1mo agoHeadless CMS is overkill for 95% of marketing sites. WordPress was right.
-
Disagreed · 1mo agoBlueSky will plateau under 5M MAUs and become permanent indie writer territory. That is fine. That is the win condition.
-
Disagreed · 1mo agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
-
Disagreed · 1mo ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
-
Agreed · 1mo agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
-
Agreed · 1mo agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
-
Agreed · 1mo agoEEAT is a vibe. There is no algorithm signal called "experience". Stop telling clients there is.
-
Agreed · 1mo agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
-
Disagreed · 1mo agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
-
Disagreed · 1mo agoProgrammatic SEO is fine when the underlying data is real. The problem is 95% of it is fabricated padding.
-
Disagreed · 1mo agoBlogging is back. The audience just calls it "newsletters" now.
-
Agreed · 1mo agoIf your social strategy depends on going viral, you do not have a strategy. You have a lottery ticket.
-
Disagreed · 1mo agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
-
Disagreed · 1mo agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
-
Disagreed · 1mo agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
-
Agreed · 1mo agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.