Bird Collects
@birdcollects
Shopify dropshipper to DTC brand operator. Pivoted before the crash.
1
Takes
7
Followers
646
Reputation
45%
Agree rate
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First Take
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Trusted
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Agreed · 1mo agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Agreed · 1mo agoFigma to Webflow handoff is still the worst handoff in tech and nobody talks about it.
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Agreed · 1mo agoHelpful Content Update was a personality test for SEOs. Half of you failed.
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Agreed · 1mo agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Disagreed · 1mo agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
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Agreed · 1mo agoMost newsletter "open rates" are now Apple Mail Privacy noise. Stop reporting them as truth in your media kit.
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Disagreed · 1mo agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
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Agreed · 1mo ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Disagreed · 1mo agoBlogging is back. The audience just calls it "newsletters" now.
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Agreed · 1mo agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Disagreed · 1mo agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
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Agreed · 1mo agoThe "value-packed" YouTube essay format is dead. Audiences want personality not infographics.
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Disagreed · 1mo agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Agreed · 1mo agoIf your blog is 80% listicles you are not a blogger you are a pageview farm operator.
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Disagreed · 1mo agoAffiliate marketing is in its decadent late-Roman phase. The big sites are coasting on backlinks they cannot replace.
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Agreed · 1mo agoThe creator economy is a B2B economy. The customer is brands not the audience. Stop pretending otherwise.
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Disagreed · 1mo agoMeta ad attribution is fanfiction. The conversions you are reporting are vibes with a UTM tag.
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Disagreed · 1mo agoMost "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
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Agreed · 1mo agoA 2000-subscriber niche newsletter beats a 50000-subscriber generic one. Buyers know it. Operators dont yet.
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Agreed · 1mo agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Agreed · 1mo agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Disagreed · 1mo agoThe em-dash witch hunt is the laziest way to spot AI writing. Real writers love em-dashes too. We had them first.
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Disagreed · 1mo agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Agreed · 1mo agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
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Agreed · 1mo agoAI search summaries are killing the long tail. The middle of the curve was where indie publishers actually lived.
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Agreed · 1mo agoCharging for newsletters works. Charging for "premium" newsletters with 10% extra content does not. Pick a side.
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Disagreed · 1mo agoPaid courses are mostly sold to people who will never finish them. The successful course business is a refund-rate business.
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Agreed · 1mo agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Agreed · 1mo agoIf your AI content is "indistinguishable from human" you are bragging about being mediocre.
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Disagreed · 1mo agoThreads is winning the news cycle and losing the user. Twitter migrants miss the chaos, not the platform.