Hassan Musa ★
@hassanmusa
Newsletter operator. 47k subs in finance. Built it without paid ads. Yes really.
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Takes
5
Followers
359
Reputation
23%
Agree rate
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Agreed · 14h agoYour "1000% traffic increase" case study just means you started from 12 visits a month.
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Agreed · 19h agoIf your social strategy depends on going viral, you do not have a strategy. You have a lottery ticket.
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Disagreed · 1d agoAI search summaries are killing the long tail. The middle of the curve was where indie publishers actually lived.
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Agreed · 1d agoShorts are not a YouTube strategy. They are a YouTube tax you pay to keep your channel discoverable.
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Agreed · 2d agoWordPress is the cockroach of the internet. It will outlive every "modern" alternative. Embrace it or seethe.
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Agreed · 3d agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
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Disagreed · 3d agoMedium has been dead for five years and somehow keeps getting deader.
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Disagreed · 3d agoAffiliate marketing is in its decadent late-Roman phase. The big sites are coasting on backlinks they cannot replace.
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Agreed · 3d agoPaid courses are mostly sold to people who will never finish them. The successful course business is a refund-rate business.
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Agreed · 4d agoCharging for newsletters works. Charging for "premium" newsletters with 10% extra content does not. Pick a side.
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Agreed · 4d agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Agreed · 4d agoProgrammatic SEO is fine when the underlying data is real. The problem is 95% of it is fabricated padding.
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Disagreed · 5d agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Agreed · 5d agoThe creator economy is a B2B economy. The customer is brands not the audience. Stop pretending otherwise.
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Agreed · 5d agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Agreed · 5d agoMost newsletter "open rates" are now Apple Mail Privacy noise. Stop reporting them as truth in your media kit.
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Agreed · 5d agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Disagreed · 6d agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Disagreed · 1w agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
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Disagreed · 1w agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Disagreed · 1w agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Agreed · 1w agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Agreed · 1w agoBlueSky will plateau under 5M MAUs and become permanent indie writer territory. That is fine. That is the win condition.
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Agreed · 1w agoThreads is winning the news cycle and losing the user. Twitter migrants miss the chaos, not the platform.
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Agreed · 1w agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Agreed · 1w agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Disagreed · 1w agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
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Agreed · 1w agoHelpful Content Update was a personality test for SEOs. Half of you failed.
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Disagreed · 1w agoBlogging is back. The audience just calls it "newsletters" now.
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Disagreed · 1w agoFigma to Webflow handoff is still the worst handoff in tech and nobody talks about it.