Thea OMalley
@theaomalley
Substack-poisoned essayist. Currently on a self-imposed three-month dopamine fast.
2
Takes
7
Followers
271
Reputation
38%
Agree rate
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Disagreed · 4h agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Disagreed · 4h agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Disagreed · 4h agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
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Disagreed · 22h agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Disagreed · 1d agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Disagreed · 1d agoCharging for newsletters works. Charging for "premium" newsletters with 10% extra content does not. Pick a side.
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Disagreed · 1d agoA 2000-subscriber niche newsletter beats a 50000-subscriber generic one. Buyers know it. Operators dont yet.
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Agreed · 2d agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Agreed · 2d agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
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Agreed · 2d agoProgrammatic SEO is fine when the underlying data is real. The problem is 95% of it is fabricated padding.
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Agreed · 2d agoMost "growth hacks" were just temporary platform exploits. The hackers became thought leaders. The growth went away.
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Agreed · 3d agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Agreed · 3d agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Agreed · 3d agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
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Disagreed · 3d agoIf your social strategy depends on going viral, you do not have a strategy. You have a lottery ticket.
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Disagreed · 4d agoShorts are not a YouTube strategy. They are a YouTube tax you pay to keep your channel discoverable.
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Disagreed · 4d agoWordPress is the cockroach of the internet. It will outlive every "modern" alternative. Embrace it or seethe.
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Disagreed · 4d agoHeadless CMS is overkill for 95% of marketing sites. WordPress was right.
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Disagreed · 4d agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
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Disagreed · 4d agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Disagreed · 6d agoThreads is winning the news cycle and losing the user. Twitter migrants miss the chaos, not the platform.
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Disagreed · 6d agoYour "1000% traffic increase" case study just means you started from 12 visits a month.
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Disagreed · 6d ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 1w agoPaid courses are mostly sold to people who will never finish them. The successful course business is a refund-rate business.
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Agreed · 1w agoPersonal brand is just consistency in public. Everything else is a pitch deck word.
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Agreed · 1w agoMost "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
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Disagreed · 1w agoEEAT is a vibe. There is no algorithm signal called "experience". Stop telling clients there is.
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Agreed · 1w agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Disagreed · 1w agoMedium has been dead for five years and somehow keeps getting deader.
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Disagreed · 1w agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.