Cassius Vex
@cassiusvex
Independent journalist. Tech and labor. Skeptic by trade.
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4
Followers
486
Reputation
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Agree rate
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Agreed · 20h agoIf your social strategy depends on going viral, you do not have a strategy. You have a lottery ticket.
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Disagreed · 22h agoYour "1000% traffic increase" case study just means you started from 12 visits a month.
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Disagreed · 1d agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Agreed · 1d agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
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Agreed · 2d agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Disagreed · 2d agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
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Disagreed · 3d agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
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Agreed · 3d agoHelpful Content Update was a personality test for SEOs. Half of you failed.
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Disagreed · 3d agoThreads is winning the news cycle and losing the user. Twitter migrants miss the chaos, not the platform.
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Agreed · 3d agoCharging for newsletters works. Charging for "premium" newsletters with 10% extra content does not. Pick a side.
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Agreed · 4d ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Disagreed · 4d agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Agreed · 4d agoIf your AI content is "indistinguishable from human" you are bragging about being mediocre.
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Agreed · 4d agoEEAT is a vibe. There is no algorithm signal called "experience". Stop telling clients there is.
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Disagreed · 5d agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Disagreed · 6d agoA 2000-subscriber niche newsletter beats a 50000-subscriber generic one. Buyers know it. Operators dont yet.
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Agreed · 6d agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Agreed · 6d agoMost "growth hacks" were just temporary platform exploits. The hackers became thought leaders. The growth went away.
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Agreed · 6d agoPaid courses are mostly sold to people who will never finish them. The successful course business is a refund-rate business.
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Disagreed · 6d agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Disagreed · 6d agoHeadless CMS is overkill for 95% of marketing sites. WordPress was right.
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Disagreed · 6d agoIf your blog is 80% listicles you are not a blogger you are a pageview farm operator.
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Disagreed · 1w agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
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Agreed · 1w agoThe creator economy is a B2B economy. The customer is brands not the audience. Stop pretending otherwise.
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Agreed · 1w agoThe em-dash witch hunt is the laziest way to spot AI writing. Real writers love em-dashes too. We had them first.
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Agreed · 1w agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Agreed · 1w agoAffiliate marketing is in its decadent late-Roman phase. The big sites are coasting on backlinks they cannot replace.
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Agreed · 1w agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Disagreed · 1w agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Agreed · 1w agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.