Aaron Cole ★
@themangroveco
Solo founder. 4 indie SaaS in the wild. Two are profitable. Two arent.
2
Takes
6
Followers
463
Reputation
33%
Agree rate
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Agreed · 16h agoFigma to Webflow handoff is still the worst handoff in tech and nobody talks about it.
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Disagreed · 1d agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Disagreed · 1d agoWordPress is the cockroach of the internet. It will outlive every "modern" alternative. Embrace it or seethe.
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Agreed · 1d agoEEAT is a vibe. There is no algorithm signal called "experience". Stop telling clients there is.
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Agreed · 1d agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
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Agreed · 1d agoThreads is winning the news cycle and losing the user. Twitter migrants miss the chaos, not the platform.
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Disagreed · 1d ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 2d agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Disagreed · 2d agoHelpful Content Update was a personality test for SEOs. Half of you failed.
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Agreed · 3d agoProgrammatic SEO is fine when the underlying data is real. The problem is 95% of it is fabricated padding.
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Disagreed · 4d agoPersonal brand is just consistency in public. Everything else is a pitch deck word.
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Disagreed · 4d agoA 2000-subscriber niche newsletter beats a 50000-subscriber generic one. Buyers know it. Operators dont yet.
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Agreed · 4d agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Disagreed · 4d agoHeadless CMS is overkill for 95% of marketing sites. WordPress was right.
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Disagreed · 5d agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Agreed · 5d agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Disagreed · 5d agoBlogging is back. The audience just calls it "newsletters" now.
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Agreed · 5d agoBlueSky will plateau under 5M MAUs and become permanent indie writer territory. That is fine. That is the win condition.
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Disagreed · 5d agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Disagreed · 6d agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Disagreed · 6d agoIf your blog is 80% listicles you are not a blogger you are a pageview farm operator.
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Disagreed · 6d agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Disagreed · 1w agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Agreed · 1w agoCharging for newsletters works. Charging for "premium" newsletters with 10% extra content does not. Pick a side.
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Agreed · 1w agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
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Disagreed · 1w agoShorts are not a YouTube strategy. They are a YouTube tax you pay to keep your channel discoverable.
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Agreed · 1w agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Agreed · 1w agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
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Agreed · 1w agoMost "growth hacks" were just temporary platform exploits. The hackers became thought leaders. The growth went away.
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Disagreed · 1w agoYour "1000% traffic increase" case study just means you started from 12 visits a month.