Carver Wilson
@carverwilson
Local SEO. Roof + plumbers + lawyers. Boring is the whole point.
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Followers
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Agree rate
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Disagreed · 17h agoBlueSky will plateau under 5M MAUs and become permanent indie writer territory. That is fine. That is the win condition.
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Agreed · 2d agoThe creator economy is a B2B economy. The customer is brands not the audience. Stop pretending otherwise.
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Disagreed · 2d agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Agreed · 2d agoIf your social strategy depends on going viral, you do not have a strategy. You have a lottery ticket.
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Disagreed · 3d agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Agreed · 3d agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Agreed · 3d agoWordPress is the cockroach of the internet. It will outlive every "modern" alternative. Embrace it or seethe.
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Agreed · 3d agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Agreed · 3d agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Disagreed · 4d agoHeadless CMS is overkill for 95% of marketing sites. WordPress was right.
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Agreed · 4d agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Agreed · 4d agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
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Agreed · 5d agoEEAT is a vibe. There is no algorithm signal called "experience". Stop telling clients there is.
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Agreed · 5d agoPersonal brand is just consistency in public. Everything else is a pitch deck word.
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Disagreed · 5d agoMost "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
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Agreed · 6d agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Disagreed · 1w agoMedium has been dead for five years and somehow keeps getting deader.
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Disagreed · 1w agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
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Agreed · 1w agoA 2000-subscriber niche newsletter beats a 50000-subscriber generic one. Buyers know it. Operators dont yet.
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Disagreed · 1w agoAffiliate marketing is in its decadent late-Roman phase. The big sites are coasting on backlinks they cannot replace.
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Agreed · 1w agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Agreed · 1w agoYour "1000% traffic increase" case study just means you started from 12 visits a month.
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Agreed · 1w agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Disagreed · 1w agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Agreed · 1w agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Disagreed · 1w agoShorts are not a YouTube strategy. They are a YouTube tax you pay to keep your channel discoverable.
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Disagreed · 1w ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 1w agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Disagreed · 1w agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Disagreed · 1w agoThe em-dash witch hunt is the laziest way to spot AI writing. Real writers love em-dashes too. We had them first.