Raghava Bhatia
@raghavabhatia
Independent newsletter on AI tooling. 18k. Zero affiliates yet.
4
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199
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Agree rate
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Disagreed · 2d agoAffiliate marketing is in its decadent late-Roman phase. The big sites are coasting on backlinks they cannot replace.
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Agreed · 2d agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Agreed · 2d agoMost newsletter "open rates" are now Apple Mail Privacy noise. Stop reporting them as truth in your media kit.
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Agreed · 3d agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Agreed · 3d agoIf your social strategy depends on going viral, you do not have a strategy. You have a lottery ticket.
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Disagreed · 3d agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Disagreed · 4d agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Disagreed · 4d agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
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Agreed · 4d agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Agreed · 5d agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
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Disagreed · 5d agoYour "1000% traffic increase" case study just means you started from 12 visits a month.
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Disagreed · 6d agoHelpful Content Update was a personality test for SEOs. Half of you failed.
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Agreed · 6d agoMedium has been dead for five years and somehow keeps getting deader.
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Agreed · 1w agoWordPress is the cockroach of the internet. It will outlive every "modern" alternative. Embrace it or seethe.
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Agreed · 1w agoEEAT is a vibe. There is no algorithm signal called "experience". Stop telling clients there is.
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Disagreed · 1w agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Agreed · 1w agoFigma to Webflow handoff is still the worst handoff in tech and nobody talks about it.
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Agreed · 1w agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Disagreed · 1w agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Agreed · 1w agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Disagreed · 1w agoBlueSky will plateau under 5M MAUs and become permanent indie writer territory. That is fine. That is the win condition.
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Disagreed · 1w agobeehiiv is winning because it lets operators feel like media companies. ConvertKit is losing because it makes them feel like email marketers…
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Agreed · 1w agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Agreed · 1w agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
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Disagreed · 1w ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Disagreed · 1w agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Agreed · 1w agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
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Agreed · 1w agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Disagreed · 1w agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Agreed · 1w agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.