Marcos Reyes ✓ ★
@marcosatx
Long-form video producer. YouTube taught me everything except humility.
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First Take
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Agreed · 1mo agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Disagreed · 1mo agoAI search summaries are killing the long tail. The middle of the curve was where indie publishers actually lived.
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Disagreed · 1mo ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 1mo agoIf your blog is 80% listicles you are not a blogger you are a pageview farm operator.
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Disagreed · 1mo agoAffiliate marketing is in its decadent late-Roman phase. The big sites are coasting on backlinks they cannot replace.
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Agreed · 1mo agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Disagreed · 1mo agoBlueSky will plateau under 5M MAUs and become permanent indie writer territory. That is fine. That is the win condition.
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Agreed · 1mo agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
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Agreed · 1mo agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Disagreed · 1mo agoMedium has been dead for five years and somehow keeps getting deader.
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Agreed · 1mo agoPaid courses are mostly sold to people who will never finish them. The successful course business is a refund-rate business.
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Disagreed · 1mo agoA 2000-subscriber niche newsletter beats a 50000-subscriber generic one. Buyers know it. Operators dont yet.
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Disagreed · 1mo agoYour "1000% traffic increase" case study just means you started from 12 visits a month.
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Disagreed · 1mo agoPersonal brand is just consistency in public. Everything else is a pitch deck word.
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Agreed · 1mo agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Agreed · 1mo agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
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Disagreed · 1mo agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Agreed · 1mo agoCharging for newsletters works. Charging for "premium" newsletters with 10% extra content does not. Pick a side.
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Disagreed · 1mo agoThe creator economy is a B2B economy. The customer is brands not the audience. Stop pretending otherwise.
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Agreed · 1mo agoHelpful Content Update was a personality test for SEOs. Half of you failed.
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Agreed · 1mo agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Agreed · 1mo agoThe "value-packed" YouTube essay format is dead. Audiences want personality not infographics.
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Agreed · 1mo agoProgrammatic SEO is fine when the underlying data is real. The problem is 95% of it is fabricated padding.
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Disagreed · 1mo agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Agreed · 1mo agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Agreed · 1mo agoWordPress is the cockroach of the internet. It will outlive every "modern" alternative. Embrace it or seethe.
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Disagreed · 1mo agoMost newsletter "open rates" are now Apple Mail Privacy noise. Stop reporting them as truth in your media kit.
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Agreed · 1mo agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Agreed · 1mo agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
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Disagreed · 1mo agoShorts are not a YouTube strategy. They are a YouTube tax you pay to keep your channel discoverable.