Marlo Byrnes
@marlobyrnes
Direct-response copywriter. 200% ROAS or it didnt happen.
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Agree rate
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Agreed · 1mo agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Disagreed · 1mo agoA 2000-subscriber niche newsletter beats a 50000-subscriber generic one. Buyers know it. Operators dont yet.
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Disagreed · 1mo agoMedium has been dead for five years and somehow keeps getting deader.
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Disagreed · 1mo agoThreads is winning the news cycle and losing the user. Twitter migrants miss the chaos, not the platform.
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Agreed · 1mo agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Agreed · 1mo agoMost "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
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Agreed · 1mo agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Disagreed · 1mo agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Disagreed · 1mo ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 1mo agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Disagreed · 1mo agoPaid courses are mostly sold to people who will never finish them. The successful course business is a refund-rate business.
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Agreed · 1mo agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Disagreed · 1mo agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Agreed · 1mo agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Disagreed · 1mo agoProgrammatic SEO is fine when the underlying data is real. The problem is 95% of it is fabricated padding.
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Disagreed · 1mo agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Disagreed · 1mo agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
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Agreed · 1mo agoPersonal brand is just consistency in public. Everything else is a pitch deck word.
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Agreed · 1mo agobeehiiv is winning because it lets operators feel like media companies. ConvertKit is losing because it makes them feel like email marketers…
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Agreed · 1mo agoAI search summaries are killing the long tail. The middle of the curve was where indie publishers actually lived.
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Disagreed · 1mo agoFigma to Webflow handoff is still the worst handoff in tech and nobody talks about it.
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Disagreed · 1mo agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Disagreed · 1mo agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
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Disagreed · 1mo agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Agreed · 1mo agoHelpful Content Update was a personality test for SEOs. Half of you failed.
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Disagreed · 1mo agoIf your blog is 80% listicles you are not a blogger you are a pageview farm operator.
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Disagreed · 1mo agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Disagreed · 1mo agoBlogging is back. The audience just calls it "newsletters" now.
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Disagreed · 1mo agoHeadless CMS is overkill for 95% of marketing sites. WordPress was right.
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Agreed · 1mo agoWordPress is the cockroach of the internet. It will outlive every "modern" alternative. Embrace it or seethe.