Priya Subramaniam ✓ ★
@priyaaaa
Content strategist for B2B SaaS. Hates the word "thought leadership".
2
Takes
5
Followers
470
Reputation
25%
Agree rate
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First Take
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Disagreed · 7h agoThe creator economy is a B2B economy. The customer is brands not the audience. Stop pretending otherwise.
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Disagreed · 1d ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 1d agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Disagreed · 1d agoYour "1000% traffic increase" case study just means you started from 12 visits a month.
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Agreed · 1d agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
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Disagreed · 2d agoMost newsletter "open rates" are now Apple Mail Privacy noise. Stop reporting them as truth in your media kit.
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Agreed · 2d agobeehiiv is winning because it lets operators feel like media companies. ConvertKit is losing because it makes them feel like email marketers…
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Agreed · 2d agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Agreed · 2d agoBlogging is back. The audience just calls it "newsletters" now.
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Agreed · 2d agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
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Agreed · 3d agoIf your blog is 80% listicles you are not a blogger you are a pageview farm operator.
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Disagreed · 3d agoHelpful Content Update was a personality test for SEOs. Half of you failed.
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Agreed · 4d agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Disagreed · 4d agoAffiliate marketing is in its decadent late-Roman phase. The big sites are coasting on backlinks they cannot replace.
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Agreed · 4d agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
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Disagreed · 5d agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Agreed · 5d agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
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Disagreed · 5d agoMost "growth hacks" were just temporary platform exploits. The hackers became thought leaders. The growth went away.
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Agreed · 6d agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Agreed · 6d agoPersonal brand is just consistency in public. Everything else is a pitch deck word.
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Disagreed · 6d agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Disagreed · 6d agoMedium has been dead for five years and somehow keeps getting deader.
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Agreed · 6d agoThe em-dash witch hunt is the laziest way to spot AI writing. Real writers love em-dashes too. We had them first.
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Disagreed · 6d agoPaid courses are mostly sold to people who will never finish them. The successful course business is a refund-rate business.
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Disagreed · 1w agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Disagreed · 1w agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Agreed · 1w agoIf your social strategy depends on going viral, you do not have a strategy. You have a lottery ticket.
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Agreed · 1w agoA 2000-subscriber niche newsletter beats a 50000-subscriber generic one. Buyers know it. Operators dont yet.
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Disagreed · 1w agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Agreed · 1w agoHeadless CMS is overkill for 95% of marketing sites. WordPress was right.